Last updated February 20, 2017
1. INFORMATION THAT IS COLLECTED FROM YOU
The information that we collect from you helps us personalize and continually improve upon your experience using OphthalmicEdge.org/Patients and Macula.org. You have the option not to provide certain information; however, withholding information may prevent you from being able to take full advantage of some of our web site features.
Whenever you interact with us, we collect and analyze some data about you, which may include the full Uniform Resource Locator (URL) click stream to, through and from our website, including date and time and cookie data. Your IP address is used for internal use only and helps us diagnose problems with our server and administer our web site. We also automatically track certain information about your activities on our web site. These may include: browser type and version, operating system and platform; statistics on page views, traffic to and from the Site; and standard web log information. We use this information to do internal research on your interests and to help us better understand and serve you. If you are a registered user, we link this automatically-collected data to your personally-identifiable information. We may collect and measure session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
We also store certain types of information when you interact with us on our web site. For example, we use “cookies” and can obtain certain information from your web browser. By transferring these alphanumeric identifiers or “cookies” that your browser creates at our request in an approved and standardized place on your computer, OphthalmicEdge.org/Patients and Macula.org assigns you a unique customer code and records information about your activity on our site. When you visit or return to our site, we read the cookie to identify you as one of our customers. This enables us to recall orders or preferences you have selected and to identify you as a registered member, if applicable. The cookie also enables us to recall your past activities, post your account data, and tailor site elements to you. The cookie does not retain your billing information, nor does it save any of your personally identifiable information in an explicit fashion.
2. USE OF INFORMATION
To carry out certain business functions, such as e-mail delivery, we sometimes hire other companies to perform these functions on our behalf. These companies have access to the information needed to perform their functions, but are required to keep it secure and confidential and not use it for any other purpose than completing their contractual requirements to us. As a part of the normal process of completing your purchase, we may provide your personal data to a third party payment processor, for example. Any credit card or similar payment information you submit is used for billing the transaction for which the information was submitted and may also be used to bill future renewal transactions, as in the case of periodic donation requests.
OphthalmicEdge.org/Patients and Macula.org may use aggregate, non-personally identifying information for purposes that we deem necessary. For instance, we will use this non-identifying and aggregate information to better design our web site. However, in these instances we do not disclose anything that could be used to identify you.
We may change the terms of this Policy at any time and without prior notice. If we do this, we will post the changes to this page and indicate at the top of the page the date the Policy was last revised. You can access this document at any time by selecting the Privacy link located at the bottom of every page on the OphthalmicEdge.org/Patients and Macula.org web site.
Your use of OphthalmicEdge.org/Patients and Macula.org after changes are made to this Policy means that you agree to be bound by such changes. We reserve the right to modify this privacy statement at any time, so please review it frequently. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account.
We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.